World Heritage landscape • Community-led
The Lake District’s largest online community
A single hub connecting visitors, locals, and businesses across Cumbria’s World Heritage landscape.
Operated independently of any single social platform.
Scale & activity
Rolling 28-day totals across Facebook Page and Group insights.
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What this is
The Lake District is one of the most discussed destinations in the UK. This community brings together real people asking real questions — from where to stay, to what to do, to how to experience the Lakes responsibly.
We sit at the intersection of local knowledge, visitor intent, and authentic discussion.
Audience snapshot
Predominantly UK-based
Strong representation across Cumbria, the North West, and major UK cities.
Core age range: 35–64
Particularly strong in 35–44 and 45–54 — aligned with high-intent planning and booking.
61% women / 39% men
Consistent with real-world travel planning and family/group decision making.